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Brand Tuned: The new rules of branding, strategy and intellectual property Customer Reviews
:- 5.0 out of 5 stars from Shubha K. Chakravarthy -- Opened my eyes to an area of big business risk (and opportunity) : I'm not only an entrepreneur myself, but am also building a resource platform for underrepresented women entrepreneurs. I picked up this book to get a better understanding of the intellectual property issues relating to branding and trademark law, both to inform my audience but also to get up to speed myself. ( Reviewed in the United States on November 15, 2021 )
- 5.0 out of 5 stars from CManningMN -- A great book on branding! : . Her fresh perspective coming from a law background was instrumental in steering me on the right path with my business and I highly recommend anyone considering a path in branding or IP to pick this book up! It's a quick, informative read! ( Reviewed in the United States on October 10, 2021 )
- 5.0 out of 5 stars from Rob Meyerson -- A unique blend of IP law and branding insights : Shireen Smith has done the branding community and all business people a great service by highlighting the importance of IP law in branding. Who better than a lawyer with branding experience to explain where the two disciplines overlap and dispel some common misconceptions about both. ( Reviewed in the United States on September 28, 2021 )
- 5.0 out of 5 stars from Stephen J. Willard -- An 'IP strategy' – now there's a thought. : How do you get creative-minded people (like me!) to engage in legal matters? A tricky scenario that Shireen Smith overcomes with great success in her book. ( Reviewed in the United Kingdom on September 28, 2021 )
- 5.0 out of 5 stars from Stephanie Taylor -- A unique approach to branding and intellectual property : Brand Tuned brings a fresh new approach to branding and takes you step by step through the TUNED process. It helps you avoid the pitfalls of naming your brand without considering intellectual property and copyright. ( Reviewed in the United Kingdom on September 27, 2021 )
- 5.0 out of 5 stars from K Garba -- Calling ALL Entrepreneurs, Marketers, Designers and Start-Ups.. : Great book from Shireen, a Creative entrepreneur and a Brand protection lawyer with over 30 years. ( Reviewed in the United Kingdom on October 23, 2021 )
- 5.0 out of 5 stars from Jonny -- A book that non IP lawyers should read and share with their clients. : I am a Comercial contract lawyer that sometimes gets asked by client to explain IP law, and was looking for a reference point to direct clients and this book does just that. Technically sound explanation of IP law packaged in a digestible form no matter your current IP and branding experience. I would have no reservations directing a client to this book for an initial steer of branding an IP law. ( Reviewed in the United Kingdom on October 23, 2021 )
- 5.0 out of 5 stars from Chloe S -- Very insightful and well researched : This is a really informative book that has clearly been very well researched. I particularly liked how the book aims to cut through the myths and jargon around branding and gives advise on creating and protecting brands in a way that is really clear and easy to understand. Would definitely recommend! ( Reviewed in the United Kingdom on November 16, 2021 )
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:Order A Brand Tuned: The New Rules Of Branding, Strategy And Intellectual Property Today From Whsmith. Delivery Free On All Uk Orders Over £10. Sep 28, 2021 — A Brand Is More Than A Snazzy Logo – But What Else Is There To Consider When Building A Brand? Do You Really Need A Brand For Business. Sep 28, 2021 — Abebooks.Com: Brand Tuned: The New Rules Of Branding, Strategy And Intellectual Property (9781788602693) By Smith, Shireen And A Great Sep 27, 2021 — Brand Tuned: The New Rules Of Branding, Strategy And Intellectual Property Shireen Smith Is An Intellectual Property Lawyer And Business Sep 1, 2021 — Shireen Smith Is An Intellectual Property Lawyer And Business Advisor Specialising In Trademarks And Brands. Her Interest In Business And Sep 1, 2021 — Brand Tuned: The New Rules Of Branding, Strategy And Intellectual Property Shireen Smith Is An Intellectual Property Lawyer And Business Brand Tuned: The New Rules Of Branding, Strategy And Intellectual Property By Shireen Smith. Unfortunately We Do Not Have A Summary For This Item At The The new rules of branding, strategy and intellectual property ISBN 13: 9781788602693 Read Brand Tuned Online by Shireen Smith | Books The New Rules of Branding, Strategy and Intellectual Property ... Brand Tuned: The new rules of branding, strategy and intellectual ...
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